March 2, 2015

Take the LONGRANGE® (eprinomectin) Challenge

Producers guaranteed to recoup their parasite control investment.

DULUTH, Ga. — February 2015 — Merial introduces the 2015 LONGRANGE® (eprinomectin) Challenge. Cattle prices are up, but so are production costs, and producers continue to feel the strain on profit outlooks this year.

To help promote greater profits and optimize herd health in 2015, Merial will help take on some of the production risks through the LONGRANGE Challenge.

LONGRANGE is the first extended-release injectable dewormer that provides cattle producers season-long persistent parasite control for up to 150 days in a single dose, depending on the parasite species.1

To participate in the challenge, producers simply purchase LONGRANGE between January 1, 2015, and December 31, 2015, and treat their cows, cows and calves, or stockers with it this calendar year. If cattle do not gain weight, or demonstrate better performance versus a comparison group using any other parasiticide or parasiticide combination*, Merial will compensate the producer with a Merial Brand Product of their choice to cover the cost of LONGRANGE used.**

“Merial recognizes that in a tight economy, it’s difficult to justify input costs if you aren’t sure you are getting enough return, but nothing pays off like parasite control, spring or fall,” says Joe Dedrickson, DVM, Ph.D., Merial Veterinary Professional Services. “The goal is for producers to see a financial gain from their parasite control investment. Because we have confidence in this product, we are willing to back it so that if improvements aren’t achieved, producers won’t risk a profit loss on treatment expenses.”

“The gain alone will cover the cost of using LONGRANGE this year,” Dedrickson says. “There are a lot of variables that can rob producers of production and profits. But between the proven results of parasite treatment and the promise of the LONGRANGE Challenge, we are certain producers won’t lose money on this input.”

If producers are not ready to step up to LONGRANGE, they can still take the challenge with EPRINEX® (eprinomectin) or any IVOMEC® (ivermectin) Brand Product.

Iowa State University research results show that parasite control tops the list of the most economically rewarding cow/calf pharmaceutical practices. Not controlling parasites can negatively impact a cattle producer’s breakeven by up to $201 per head.2

“Producers can’t afford to take chances with a health practice such as parasite control,” Dedrickson says. “By choosing a product they can trust, such as LONGRANGE, that is backed by a Product Satisfaction Guarantee, producers can help protect both their cattle and pocketbook.”

*As described in the full LONGRANGE Challenge details.

**LONGRANGE is a prescription product and must be shipped to your veterinarian for you to receive.

LONGRANGE IMPORTANT SAFETY INFORMATION: Do not treat within 48 days of slaughter. Not for use in female dairy cattle 20 months of age or older, including dry dairy cows, or in veal calves. Post-injection site damage (e.g., granulomas, necrosis) can occur. These reactions have disappeared without treatment.

EPRINEX IMPORTANT SAFETY INFORMATION: EPRINEX Pour-On for Beef and Dairy Cattle: No meat or milk withdrawal is required when used according to label. Do not use in calves intended for veal or unapproved animal species as severe adverse reaction, including fatalities in dogs, may result.

IVOMEC IMPORTANT SAFETY INFORMATION: IVOMEC Plus (ivermectin and clorsulon) Injection for Cattle: Do not treat cattle within 21 days of slaughter. Do not use in dairy cattle of breeding age or in veal calves. IVOMEC (ivermectin) Pour-On: Do not treat cattle within 48 days of slaughter. Do not use in dairy cattle of breeding age or in veal calves. IVOMEC (ivermectin) 1% Injection for Cattle and Swine: Do not treat cattle within 35 days of slaughter. Do not use in dairy cattle of breeding age or in veal calves. Do not treat swine within 18 days of slaughter. All IVOMEC Brand Products: Do not use in other animal species not on the label as severe adverse reactions, including fatalities in dogs, may result.

About Merial

Merial is a world-leading, innovation-driven animal health company, providing a comprehensive range of products to enhance the health, well-being and performance of a wide range of animals. Merial employs approximately 6,200 people and operates in more than 150 countries worldwide with close to €2 billion of sales in 2013.

®LONGRANGE, EPRINEX and IVOMEC are registered trademarks of Merial. ©2015 Merial, Inc., Duluth, GA. All rights reserved. RUMIELR1526 (02/15)

1 Dependent upon parasite species, as referenced in FOI summary and LONGRANGE product label.

2 Lawrence JD, Ibarbur